How to write a LinkedIn About section that makes recruiters reach out

The LinkedIn About section is one of the few places where you can explain your professional story in your own voice. Yet many profiles leave it empty, write a generic biography or copy a resume summary.

That weakens the profile. The About section is useful for keywords, but it is also where you create context for the person reading your profile.

What the About section should communicate

A strong About section should answer:

• What do you do?
• What problems do you solve?
• What kind of context have you worked in?
• What proof or results support your positioning?
• What kind of opportunities or conversations make sense now?

You do not need to tell your entire life story. The goal is to make your positioning easy to understand.

Recommended structure

1. Opening positioning

Start with a clear sentence about your role and specialty.

Weak: "I am a dedicated professional with experience in several areas."

Better: "I am a Backend Developer focused on APIs, cloud architecture and scalable systems for financial products."

2. Proof and context

Show where you have created value. Use projects, markets, results or types of problems.

Example:

Over the last 5 years, I helped SaaS teams improve payment flows, reduce integration errors and support higher transaction volumes without increasing operational complexity.

3. Skills and keywords

Include important terms naturally. Avoid dumping a list of tools. Put the keywords inside sentences that show how you use them.

4. Direction

Close by making your current professional direction clear. This helps recruiters understand whether the opportunity they have matches your goals.

Example:

I am especially interested in backend roles where reliability, product thinking and technical depth matter.

Common mistakes

Writing in third person

LinkedIn is a professional network, but the About section usually works better in first person. It feels clearer and more human.

Being too broad

"I work with technology, people and innovation" can apply to almost anyone. Specificity creates trust.

Listing every skill

The About section is not a keyword dump. Use it to connect skills with problems, results and context.

Forgetting the next step

If your profile is meant to attract better opportunities, make it clear what type of opportunity makes sense.

A practical template

Use this as a base:

I am a [role] focused on [specialty/area]. I have experience with [main skills, tools or contexts], especially in [market or type of company].

In recent projects, I have worked on [problem/project], helping [team/company/client] achieve [result or improvement].

My main strengths are [strength 1], [strength 2] and [strength 3]. I like working in environments where [work style/context].

I am currently interested in conversations about [type of role/opportunity].

How Linkediza helps

Linkediza analyzes your current About section and identifies whether it is too generic, missing important keywords or disconnected from your target positioning. It can also suggest a rewritten version aligned with your area and goals.

Quick checklist

• Start with a clear professional position.
• Use first person.
• Add keywords naturally.
• Mention results or concrete evidence.
• Avoid generic adjectives without proof.
• Close with the type of opportunity you want.

A good About section does not try to impress everyone. It helps the right people understand your value faster.